Digital commerce for an artisan producer
A clearer path to purchase without losing the value of the product.
A headless commerce experience connecting story, catalogue, selection and cart. The work is real; the brand, products and visual content are synthetic.
- Context
- Story, catalogue and purchase behaved as separate decisions.
- System
- A continuous headless commerce journey from content to cart.
- Evidence
- Purchase journey and fallback states verified
- Boundary
- No commercial outcome or client data is claimed.
Story, selection and cart share one direction.
7/7 stability tests
02 / Situation
The catalogue existed. A coherent journey did not.
Discovery, story and purchase risked living on separate surfaces, creating more implicit decisions for mobile visitors.
Previous flow · summary
- 01Fragmented intake
- 02Implicit decisions
- 03Late validation
A small, legible filter set guides without turning the page into a technical panel.
03 / System decision
One hierarchy, multiple ways in.
Collections, product pages and cart share visual priorities, states and fallbacks. Technology stays behind the journey.
Three decisions, with consequences
- 01
Editorial and catalogue in one flow
- Why
- Product value also depended on context.
- Consequence
- Every content surface leads to a concrete choice without breaking exploration.
- 02
Mobile as a primary journey
- Why
- Purchase decisions often happen in limited space and with fragmented attention.
- Consequence
- Hierarchy, touch targets and summaries remain equivalent at every viewport.
- 03
Explicit fallbacks
- Why
- Media and data are not always available at the same time.
- Consequence
- The journey remains understandable in incomplete and error states.
Availability, variant and value stay close to the decision.
04 / Selected flow
From the first signal to cart confirmation.
Five views show how the system reduces ambiguous choices without flattening product perception.
Cart state explains what is ready and what needs attention.
05 / What was built
Commercial surfaces, content and operational states.
The work covers architecture, interfaces, responsive behaviour, cart, errors and trust surfaces.
The same information priority moves from desktop to mobile without losing context.
Deliverables and surfaces
- Information architecture and purchase journey
- Homepage, catalogue and product detail
- Cart, errors and fallbacks
- Privacy, terms and trust surfaces
06 / Verification and limits
Technical quality verified, commercial outcomes not invented.
Available evidence covers stability, build and typecheck. No unmeasured revenue or conversion outcome is attributed.
Available verification
- 7/7 stability tests run locally
- Production build completed
- Typecheck completed
Declared limits
- No commercial outcome is claimed
- Brand, locations, products and original content are not published
Targeted Playwright journeys run locally.
Production build completed locally.
TypeScript contracts verified locally.
07 / Next step
Continue with the next system.
Each case increases the level of system complexity shown.